The main aspects of building the image were to show the core values, reflect the needs of the target group, and understand their problems, aspirations, and the situation they are in.
For the newly created brand – Munii, it was important to show its mission by creating a comprehensive corporate identity. First of all, the work on strategy was focused on defining the target group – its psychographic and demographic characteristics. Researching market trends and consumer preferences helped in the process of positioning and to create a look that is simple and timeless.
