Discover Laos Through Textiles
Ock Pop Tok is a social enterprise located in Lao PDR. The traditional textiles, mostly made of silk,
are their main focus.
5 brands. 1 strategy.
With five different brands gathered under one parent company and 3 different locations scattered around the city, the main challenge was to combine all elements in a clear communication system. Together with the client, we had to deeply understand these connections.
Ock Pop Tok is a social enterprise located in Lao PDR. They empower women by creating work opportunities and preserving local culture. They work with weavers from all around the country making sure their skills will be passed on to the next generation.
On top of that OPT owns 5 brands focusing on local tourism and textiles. Together with the client, we had to deeply understand connections and find a common thread for all of them.
The new corporate identity not only gave the company a better, more professional look, but also helped to organize its communication, and made its mission more accessible and transparent. A few months of intensive work showed how strongly the design is rooted in the company’s DNA and how important it is for its development.
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